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In the directory
StretchLab locations Praxium lists
28 of the 29 verified locations resolve to a listed US studio page — the two counts differ because directory listings apply their own gates.
CA
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Franchise system
One-on-one assisted stretching and flexibility studios; 25- and 50-minute sessions delivered by trained staff the brand calls Flexologists.
Signature offer
Single-modality, labor-delivered format. Unlike multi-modality recovery lounges that monetize equipment bays (sauna, cold plunge, compression) at low marginal labor cost, a StretchLab session is one certified Flexologist with one client on a stretch bench for 25 or 50 minutes. That makes headcount, not square footage or equipment capital, the binding constraint on revenue — labor scales linearly with bookings, and utilization per bench per Flexologist-hour is the operating metric. It is also the only Xponential brand built on 1:1 delivery rather than group classes, which the parent's CEO publicly identified in March 2026 as the source of the brand's margin pressure. Practical consequence for an operator: recruiting and retaining Flexologists is the business, and there is no equipment-driven margin cushion when utilization dips.
StretchLab is a boutique studio brand built around a single service: one-on-one assisted stretching, sold in 25- and 50-minute sessions with a staff member the brand titles a "Flexologist." Studios also offer a 3D body-scan Personal Movement Assessment (mobility, stability, posture, symmetry), group stretch classes at some locations, Normatec compression sessions at participating studios, and an at-home video library the brand calls XPLUS. It operates as a pure franchise system — 485 franchised and zero company-owned outlets at 2024 year-end per the 2025 FDD Item 20 — under parent Xponential Fitness, which acquired the concept in December 2017. Revenue is recurring: memberships, session packs (5/10/20), and single sessions, with an introductory discounted first stretch used as the acquisition offer.
Footprint
The brand's own unit count and Praxium's verified-location count measure different things and are shown unreconciled.
Praxium’s own count — locations we linked to this brand, one by one.
Q4 2025 (Xponential Q4/FY2025 results, reported 2026-03-31) — Franchise Times, "Big Shifts Coming at Xponential Fitness Under New CEO as Sales Slow," published 2026-03-31 (updated 2026-04-07), describes StretchLab as "the 531-unit brand" and reports 31 StretchLab locations closed in Q4 2025. The article does not state whether 531 is US-only or global. Cross-check: 2025 FDD Item 20 reports 485 franchised and 0 company-owned US outlets at 2024 year-end (via Franchise Chatter 2026 review); franchiseinvestordata.com states 487 US locations against the same 2025 FDD (page verified 2026-07-27). StretchLab's own franchise page claims "almost 500+ studios open across North America" (undated marketing copy, retrieved 2026-08-10). Praxium's corpus count of 28 is a floor and reflects CA only.
Franchise availability Open — per the brand's own materials. A status, not an endorsement.
Training: approximately 4 weeks; staffing model 6–10 employees per studio — third-party: franchiseinvestordata.com, verified 2026-07-27 against the 2025 FDD. Pre-opening support described by the franchisor covers site selection, lease negotiation, construction, staff recruitment, and marketing-strategy activation, followed by ongoing training, weekly and monthly update webinars, and one-on-one support (stretchlab.com/franchise, retrieved 2026-08-10). Buildout timeline and required square footage are not published on any source read. GROWTH POSTURE: on 2026-03-31 Franchise Times quoted Xponential CEO Mike Nuzzo saying "Stretch Lab is probably a pause" on unit growth while the brand is repositioned; 31 StretchLab studios closed in Q4 2025.
United States and Canada. stretchlab.com's location finder includes Canadian studios (e.g. Winnipeg, Manitoba) and the brand's franchise page describes its footprint as "across North America" (retrieved 2026-08-10). No other countries were confirmed.
For members
Recurring monthly memberships plus prepaid session packs (5, 10, and 20-pack) and single sessions; an "Intro Stretch" at up to 50% off, bundled with a Personal Movement Assessment, is the standard acquisition offer across locations. Source: stretchlab.com and stretchlab.com/location/blossomvalley, retrieved 2026-08-10; intro-offer language also captured on 5 Praxium corpus records verified 2026-08-08. Dollar amounts are not published on the corporate site or on individual location pages — pricing is gated behind the booking portal or a call to the studio.
On the record
2026-03-05 (updated 2026-03-18)
Xponential Fitness agreed to pay approximately $40 million in settlements — $17 million to the FTC over 12 months, and $22.75 million to 509 current and former franchisees over 35 months — resolving alleged unfair or deceptive acts and Franchise Rule violations under the FTC Act, without admitting liability. Franchisee claims dated back to 2023. Across all Xponential brands, 140 units closed in 2025 against 341 openings (47 closures in Q4), on a base of 3,097 studios globally.
Source: Franchise Times
2026-03-31 (updated 2026-04-07)
StretchLab posted the steepest same-store sales decline of any Xponential brand, down 15% in Q4 2025. The 531-unit brand closed 31 locations in Q4 alone. System AUV fell from a peak of $650,000 to $483,000 in 2025.
Source: Franchise Times
2026-03-31 (updated 2026-04-07)
Xponential CEO Mike Nuzzo described StretchLab as "one we're really trying to figure out" because of margin pressure, said the brand expanded aggressively in 2022 without a clear read on its target demographic, and stated "Stretch Lab is probably a pause" on unit growth. The company is repositioning StretchLab toward preventative health aimed at customers aged 50+ with disposable income. Nuzzo also cited changes to Medicare Advantage insurance coverage of stretch sessions as a headwind.
Source: Franchise Times
Reported 2026-03-31 (events May 2024 – August 2024)
Xponential Fitness has had three CEOs in under two years: Anthony Geisler (ousted May 2024), Mark King (departed summer 2024 for health reasons), and Mike Nuzzo (hired August 2024).
Source: Franchise Times
2026 — exact publication date not verified (headlines surfaced in search on 2026-08-10)
PARTIALLY VERIFIED — headline-level only, article bodies not read. Xponential Fitness is reported to have retained Jefferies LLC to evaluate alternatives including a sale, merger, or other strategic transaction, after Voss Capital (reported holder of 19.3% of outstanding shares) publicly urged the board to explore a full sale. Flagged because a parent-company change of control is material to a franchise buyer, but the date and details are not pinned — verify before relying on it.
Source: Franchise Times ("Xponential Fitness Considers Sale Amid Investor Pressure and Board Shakeup") and Athletech News ("Xponential Fitness Exploring Sale After Investor Pressure Mounts") — headlines only
The dossier
Terms tied to the 2025 disclosure cycle. Citations stay inline wherever the research recorded one.
Reported unit economics (FDD Item 19)
$556,263 average / $535,521 median gross revenue across 417 qualified franchised studios that operated the entire 2024 calendar year — 2025 FDD Item 19, via Franchise Chatter 2026 review (published 2026-01-20). Quartiles from the same Item 19: 1st quartile $842,342 avg, 2nd $596,598, 3rd $466,475, 4th $312,680. IMPORTANT TREND CONTEXT, not Item 19: Franchise Times (2026-03-31) reports StretchLab system AUV peaked at $650,000 and fell to $483,000 in 2025 — a more recent, lower figure than the FY2024 Item 19 average, sourced to the parent's own results rather than an FPR.
Reported from public sources — named inline where the research records them — not verified against the primary FDD and not advice. Verify Items 5–7, 12 and 19 of the current FDD before relying on any figure. Primary economics source ↗
In the directory
28 of the 29 verified locations resolve to a listed US studio page — the two counts differ because directory listings apply their own gates.