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Franchise system
"The Science of Feeling Great" — brand tagline, truerest.com homepage, observed 2026-08-10
Signature offer
Single-anchor rather than multi-modality circuit: the studio is designed around private float suites (pod + shower per suite), and the membership is priced in float credits, not open-gym access. That is structurally different from a Restore- or Perspire-style multi-service recovery studio where floating is one item on a menu. The differentiator the brand is currently pushing is the "Vitality Suite" — infrared sauna, cold plunge and red light therapy added as a second, lower-price service line ($65/session at Draper, UT vs $89 for a float) inside the same footprint, which raises revenue per square foot without adding a second location. It is also the largest float-specific brand in the U.S. by unit count, and the only float concept with a registered franchise offering at this scale.
True REST Float Spa is a membership-based float therapy studio brand headquartered in Scottsdale, Arizona, and expanded almost entirely through franchising. Each studio is built around private float suites housing sensory-deprivation pods filled with roughly 1,000 lbs of Epsom salt, with a shower in or adjacent to each suite; newer and retrofitted locations add a "Vitality Suite" offering infrared sauna, cold plunge and red light therapy as a second service line. Revenue comes from single sessions and tiered monthly memberships that bundle a fixed number of session credits, with pricing set per location. The brand's own locations directory listed roughly 50 open studios across 19 U.S. states plus one location in Ontario, Canada, as of 2026-08-10.
Footprint
The brand's own unit count and Praxium's verified-location count measure different things and are shown unreconciled.
Praxium’s own count — locations we linked to this brand, one by one.
2026-08-10 — truerestfranchising.com states "50+ locations" across "22 states" (observed 2026-08-10). Corroborated by the brand's own directory at truerest.com/locations/, which on the same date enumerated open studios in AZ(4), CA(5), FL(4), GA(3), IL(1), MI(2), MS(1), NE(1), NV(1), NH(1), NJ(2), NM(1), NC(5), OH(5), PA(2), TN(1), TX(5), UT(2), VA(1) plus Ontario, Canada(1) — roughly 48-52 open, with Niceville, FL listed "Coming Soon". Reported as 50 because that is the figure the brand itself publishes; the exact directory total was not independently recounted. For reference, Vetted Biz's summary of the 2024 FDD reports 49 U.S. outlets, and Entrepreneur's franchise directory listed 50 units.
Franchise availability Open — per the brand's own materials. A status, not an endorsement.
One non-U.S. location: Ontario, Canada, listed in the brand's own locations directory (truerest.com/locations/, observed 2026-08-10). No other international markets listed.
For members
Per-location tiered monthly membership bundling a fixed number of session credits, sold alongside single-session pricing and a discounted first-visit offer. Two distinct tier structures were observed across locations as of 2026-08-06 (Praxium corpus, sourced from the brand's own location pages), so the membership shape is NOT uniform system-wide: (a) a float-credit ladder — Basic $65/mo (one 60-min float, 1 shared user), Plus $110/mo (two floats, 2 shared users), Premium $200/mo (four floats, 3 shared users), single float $89 — observed at Brick NJ, Napa CA and Roseville CA; and (b) a general-session ladder used where the Vitality Suite exists — Essential $109/mo (two sessions), Elevate $159/mo (four), Thrive $199/mo (eight), single float $89 / single Vitality Suite session $65 — observed at Draper, UT. Memberships at (a) locations include shared-user allowances, which is the mechanism the brand uses to lift household utilization. Intro offers observed: "First float $59 (regularly $89)" (Roseville, CA) and "50% Off Your First Float" (Draper, UT).
$65/mo (Basic, one 60-min float) to $200/mo (Premium, four floats); single float $89. Observed on truerest.com location pages for Brick NJ, Napa CA and Roseville CA, verified 2026-08-06. Draper UT differs: $109/$159/$199 per month for two/four/eight sessions, single float $89, single Vitality Suite session $65, verified 2026-08-06.
The dossier
Terms tied to the 2024 disclosure cycle. Citations stay inline wherever the research recorded one.
Reported unit economics (FDD Item 19)
2022 FDD Item 19 (fiscal year 2021), per 1851 Franchise's deep dive: the 31 locations that operated through all of FY2021 averaged $433,854 in gross sales, with a high of $821,255 and a low of $77,603. That spread — a 10x gap between best and worst unit — is the most decision-relevant number on this page. A more recent figure of $418,259 in yearly gross sales is attributed to the 2024 FDD by Vetted Biz, but I could not confirm from a primary source that it is an Item 19 disclosure rather than a Vetted Biz model output, so treat it as unconfirmed. Vetted Biz's accompanying 'owner-operator earnings $58,557-$75,287' and '11.8-13.8 year payback' figures are that site's own modelling, NOT FDD content, and are excluded here.
Reported from public sources — named inline where the research records them — not verified against the primary FDD and not advice. Verify Items 5–7, 12 and 19 of the current FDD before relying on any figure. Primary economics source ↗
In the directory
24 of the 24 verified locations resolve to a listed US studio page across 12 states — the two counts differ because directory listings apply their own gates.

Charlotte, NC
4.8· 559 reviews
Float therapy, infrared sauna, red light therapy, and cold plunge sessions for stress relief, recovery, and nervous system reset at this Charlotte wellness spa.
St Johns, FL
4.8· 96 reviews
Float therapy spa offering infrared sauna, red light therapy, and cold plunge services for stress relief, pain management, and recovery.

Raleigh, NC
4.8· 87 reviews
True REST Float Spa offers float therapy in isolation tanks filled with Epsom salt, designed for pain relief, stress reduction, and deep relaxation.
Austin, TX
4.7· 405 reviews
Experience float therapy in Austin North, TX at True REST.
Houston, TX
4.7· 276 reviews
Experience float therapy in Houston, TX at True REST.
Roseville, CA
4.7· 232 reviews
True REST Float Spa specializes in float therapy using sensory-deprivation pods filled with 1,000 lbs of Epsom salt, designed to reduce stress, relieve pain, and promote deep relaxation and restorative sleep.