Hybrid (franchise + corporate)

Sauna House

Find balance in opposites

Thermal CycleMassage TherapyPrivate Hot/Cold/Relax RoomsSpa Consulting ServicesRetail

verified locations (Praxium)

units claimed by brand (2026)

states

Signature offer

What makes Sauna House different

A communal Nordic-bathhouse format built around a guided ~2-hour thermal-cycle rotation (sauna + cold plunge + relax), distinct from single-modality cold-plunge or infrared-sauna suite concepts. The brand vertically integrates its own sauna manufacturing (a "custom sauna factory" per its franchise page) for build-outs rather than partnering with a named third-party equipment brand, and also runs a B2B spa-consulting line alongside the consumer bathhouse business.

Sauna House operates Nordic-inspired communal bathhouses centered on a guided, roughly 2-hour hot/cold thermal-cycle rotation (sauna and cold plunge), plus massage therapy, private hot/cold/relax rooms at select locations, retail, and a separate B2B spa-consulting service line. Ownership is hybrid: company-owned flagship locations in the Southeast alongside an actively selling multi-unit franchise program expanding into new territories including Texas. The brand builds its own saunas through an in-house "custom sauna factory" rather than sourcing from a named third-party equipment brand.

Footprint

Two counts, side by side

The brand's own unit count and Praxium's verified-location count measure different things and are shown unreconciled.

verified locations

Praxium’s own count — locations we linked to this brand, one by one.

units claimed by the brand · as of 2026

2026-08-13. Resolved from official saunahouse.com booking app (book.saunahouse.com), which lists exactly 7 bookable bathhouses with live addresses/hours: Bonita Springs FL, Charlotte NC, Durham NC, Raleigh NC, Greenville SC, Knoxville TN, Austin (North Loop) TX. Each has a live saunahouse.com location page confirming "We're Open!" with posted hours. The 8th candidate, Asheville NC (the original/founding location), is confirmed TEMPORARILY CLOSED per Yelp and its saunahouse.com/pages/asheville URL 404s -- excluded as not a currently operating location. The franchise page's stat banner ("3 Corporate + 2 Franchise = 5") is stale/inconsistent with the brand's own live location pages and booking system and should not be trusted.

Franchise availability Open — per the brand's own materials. A status, not an endorsement.

Franchise page cites a 'custom sauna factory' for build-out, an 'integrated technology stack,' and an 'operational simplicity framework' as support pillars, and describes the model as 'labor-light' with 'multiple revenue streams' (bathhouse visits, massage, retail, memberships). No specific buildout timeline, training length, or opening-support schedule is published on the site.

None found; appears US-only (Southeast plus Texas) as of this research (2026-08-10).

For members

What Sauna House sells members

A bathhouse membership program exists (site references member perks: 15% off bathing products, merchandise, and beverages, plus discounts on additional visits) and a separate massage-therapy membership is referenced. Actual tier names and dollar pricing are not present in fetched page content — pricing loads through a separate booking platform (book.saunahouse.com) not captured by this research.

The dossier

What it costs to open a Sauna House

Terms tied to the 2025 disclosure cycle. Citations stay inline wherever the research recorded one.

Initial investment — low end: $1,553,100
Initial investment — high end: $3,828,300

Liquid capital required: $700,000
Territory model: Development territories offered for franchise expansion (site states 6 territories available for development in 2026); specific exclusivity/protection terms are not published on the public site and would sit in FDD Item 12.

Reported unit economics (FDD Item 19)

no FPR published

Reported from public sources — named inline where the research records them — not verified against the primary FDD and not advice. Verify Items 5–7, 12 and 19 of the current FDD before relying on any figure. Primary economics source ↗

Research sources for this page (9)

Hybrid (franchise + corporate)

Sauna House

Find balance in opposites

Thermal CycleMassage TherapyPrivate Hot/Cold/Relax RoomsSpa Consulting ServicesRetail

verified locations (Praxium)

units claimed by brand (2026)

states

Signature offer

What makes Sauna House different

Footprint

Two counts, side by side

The brand's own unit count and Praxium's verified-location count measure different things and are shown unreconciled.

verified locations

Praxium’s own count — locations we linked to this brand, one by one.

units claimed by the brand · as of 2026

Franchise availability Open — per the brand's own materials. A status, not an endorsement.

None found; appears US-only (Southeast plus Texas) as of this research (2026-08-10).

For members

What Sauna House sells members

In the directory

Sauna House locations Praxium lists

8 of the 8 verified locations resolve to a listed US studio page across 5 states — the two counts differ because directory listings apply their own gates.

Sauna House Greenville

Greenville, SC

5.0· 415 reviews

Nordic-style communal sauna and cold-plunge contrast bathhouse in downtown Greenville, with self-guided hot/cold cycles, walk-ins, and memberships.

Cold plungeContrast therapyInfrared saunaHalotherapy

Website ↗

Sauna House North Loop

North Loop · Austin, TX

5.0· 71 reviews

Nordic spa offering contrast therapy through infrared saunas, cold plunges, and integrative massage therapy designed to reset your nervous system.

Infrared saunaCold plungeContrast therapy

Website ↗

Sauna House Durham

Geer Street / Central Park · Durham, NC

4.9· 615 reviews

Communal contrast-therapy bathhouse on Geer Street in Durham with infrared and traditional sauna and cold plunge.

Infrared saunaCold plungeContrast therapy

Website ↗

Sauna House Charlotte

Charlotte, NC

4.9· 400 reviews

Premier Nordic spa in Charlotte specializing in contrast therapy through its signature Thermal Cycle experience (sauna, cold plunge, recovery periods), complemented by deep tissue massage therapy.

Infrared saunaCold plungeContrast therapy

Website ↗

Sauna House

Downtown Bonita Springs · Bonita Springs, FL

4.9· 285 reviews

Premium Nordic spa offering traditional saunas, cold plunges, and contrast therapy, plus integrative massage therapy and private infrared cabins for nervous system reset.

Traditional sauna

Website ↗

Sauna House Raleigh

Raleigh, NC

4.9· 179 reviews

Nordic spa offering traditional Finnish saunas, cold plunges, and massage therapy through a traditional Thermal Cycle designed to reset the nervous system.

Infrared saunaCold plungeContrast therapy

Website ↗

FLNCSCTNTXThe brand’s own location list ↗

The dossier

What it costs to open a Sauna House

Terms tied to the 2025 disclosure cycle. Citations stay inline wherever the research recorded one.

Initial investment — low end: $1,553,100
Initial investment — high end: $3,828,300

Liquid capital required: $700,000
Territory model: Development territories offered for franchise expansion (site states 6 territories available for development in 2026); specific exclusivity/protection terms are not published on the public site and would sit in FDD Item 12.

Reported unit economics (FDD Item 19)

no FPR published

Research sources for this page (9)