Franchise system

SWTHZ (SweatHouz) Contrast Therapy Studio

Private contrast therapy studios — a 60-minute suite session with infrared sauna, cold plunge and vitamin-C shower

Contrast therapyInfrared saunaCold plungeVitamin C shower

verified locations (Praxium)

101

units claimed by brand (2026)

states

2019

founded

Signature offer

What makes SWTHZ (SweatHouz) Contrast Therapy Studio different

The unit of sale is a private suite, not a shared floor: one party books an entire room containing its own sauna, plunge and shower for a 60-minute self-guided circuit, via a proprietary booking app. That format is what produces the brand's franchise pitch — a fixed low-labor staffing model (Entrepreneur's 2026 directory lists 5-7 employees required; Athletech News, 7 May 2026, describes two staff on shift covering front desk and suite upkeep), absentee ownership permitted, and no medical licensing requirement (SweatHouz press release, 4 Dec 2025). This distinguishes it from communal sauna/plunge clubs and from clinician-staffed recovery concepts.

SWTHZ (SweatHouz) is a membership-based contrast therapy studio brand. Each studio is a set of private, single-party suites, and every suite contains its own infrared sauna, cold plunge and vitamin-C shower; sessions run 60 minutes and are booked and accessed through the brand's own app. Studios are self-guided rather than attended — press coverage describes roughly two staff on shift covering the front desk and suite turnover, with no licensed clinician required. The brand was founded in 2019, began franchising in 2022, and is franchised nationally from Atlanta under parent Legacy Franchise Concepts LP.

Footprint

Two counts, side by side

The brand's own unit count and Praxium's verified-location count measure different things and are shown unreconciled.

verified locations

Praxium’s own count — locations we linked to this brand, one by one.

101

units claimed by the brand · as of 2026

2026 Entrepreneur Franchise 500 listing, retrieved 2026-08-10 (101 franchised units, no company-owned units listed). Corroborating: the brand's 100th studio opened in Kansas City's Power & Light District on 13 March 2026 (Market Realist, 19 Mar 2026). — https://www.entrepreneur.com/franchises/directory/swthz/335226534

Franchise availability Open — per the brand's own materials. A status, not an endorsement.

Training per Entrepreneur's 2026 directory: 35 hours classroom plus 40 hours on-the-job; absentee ownership permitted; 5-7 employees required; third-party financing available. Pre-opening support covers site selection, lease negotiation, construction support and launch preparation, with hands-on studio training in operations, staffing and member experience (1851 Franchise, 2026). Buildout timeline is not published in any source located.

No international units identified. Entrepreneur's 2026 directory lists franchised units in the US only, and brand press (Athletech News, 7 May 2026) describes "25 states with over 100 locations" domestically.

For members

What SWTHZ (SweatHouz) Contrast Therapy Studio sells members

Recurring monthly membership with tiers priced by session count, plus an unlimited tier (one session per day) and pay-per-session drop-ins; an introductory first-session offer is used for acquisition. Pricing is set locally and varies by studio, so there is no single system-wide price. Tier structure observed on the brand's own Naples, FL booking page as recorded in the Praxium corpus (retrieved 2026-08-10); unlimited-tier prices between roughly $229 and $259/month appear across markets in third-party listings (web search, Aug 2026).

Naples, FL (Galleria Shoppes) — Unlimited $249/mo, Elevate $199/mo (8 sessions), Reset $149/mo (4 sessions), Launch $89/mo (2 sessions), single session $60, first-time intro session $35. Source: the studio's own booking page (sweathouz.com/naples-galleria-shoppes-book-now/) as captured in the Praxium corpus record, retrieved 2026-08-10. Prices vary by location.

On the record

SWTHZ (SweatHouz) Contrast Therapy Studio in the news

2025-12-04
Brand announced it was opening two new franchise studios per week through the end of 2025, citing 78 studios open across 25 states and 90+ in development, with an investment range of $569,757-$1,193,974 and a stated goal of 100 operating locations by early 2026. Mike Tan identified as CEO.
Source: SweatHouz press release, carried by Yahoo Finance
2025-12-05
Trade coverage of the same expansion push naming Jamie Weeks as founder and Mike Tan as CEO; detailed the 60-minute circuit format (infrared sauna up to 170F, cold plunge 48-55F, vitamin-C shower) and a 7-8 employee per-studio staffing model.
Source: Athletech News
2026-03-19
100th studio opened in Kansas City's Power & Light District on 13 March 2026; brand reported 1.52 million recovery-session hours delivered in 2025 and a partnership with Plunge projecting 12 million cold plunge sessions in 2026. Nico Varano Jr. identified as CEO, having entered the system as its first franchisee in 2022 — i.e. a CEO change from Mike Tan between Dec 2025 and Mar 2026.
Source: Market Realist
2026-05-07
Coverage of the low-labor operating model: 25 states and over 100 locations, self-guided sessions with two staff on shift (front desk plus suite upkeep). CEO listed as Nico Varano.
Source: Athletech News
2026 (article undated in retrieved snippet)
Franchisees signed a 30-unit development agreement covering Florida's west coast.
Source: Franchise Times
2026
Entrepreneur Franchise 500 2026 rankings: #101 Fastest-Growing Franchises, #33 Top New & Emerging Franchises.
Source: Entrepreneur franchise directory

Brand details

Company

Founded: 2019
Headquarters: Atlanta, GA
Founders: Jamie Weeks (named as founder by Athletech News, 5 Dec 2025, and Market Realist, 19 Mar 2026)
Parent company: Legacy Franchise Concepts LP (per Entrepreneur Franchise 500 directory listing for SWTHZ Contrast Therapy Studio, 2026 edition, retrieved 2026-08-10)

System

Ownership model: Franchise system
Equipment partners: Plunge (cold plunge) — partnership reported by Market Realist, 19 Mar 2026, projecting 12 million cold plunge sessions across SWTHZ studios in 2026

Franchisee support, as published

Site selection and lease negotiation (Entrepreneur Franchise 500 2026)
Construction support and grand-opening / launch preparation (1851 Franchise, 2026)
Initial training: 35 hours classroom + 40 hours on-the-job (Entrepreneur Franchise 500 2026)
Proprietary booking app and proprietary software; intranet platform (Entrepreneur Franchise 500 2026; 1851 Franchise, 2026)
Field operations support and ongoing coaching (Entrepreneur Franchise 500 2026; 1851 Franchise, 2026)
Marketing: co-op advertising, ad templates, regional advertising, social media, SEO, email marketing, loyalty program/app (Entrepreneur Franchise 500 2026)
Territory mapping and new-location playbooks (1851 Franchise, 2026)
Third-party financing relationships (Entrepreneur Franchise 500 2026)
Meetings/conventions and newsletters (Entrepreneur Franchise 500 2026)

Visit SWTHZ (SweatHouz) Contrast Therapy Studio ↗The brand’s franchise page ↗

The dossier

What it costs to open a SWTHZ (SweatHouz) Contrast Therapy Studio

Unconfirmed and undated — no FDD year was confirmed for this brand, so read every figure as reported, not as current terms.

FDD vintage: Fee, royalty, ad fund, investment range, net worth, cash requirement, term and training hours are from 2026 FDD summaries (Entrepreneur Franchise 500 2026 and 1851 Franchise 2026). The Item 19 figures are from the 2025 FDD (FY2024 data), with one 2024 FDD figure noted separately. No figure here was carried forward across years.

Franchise fee: $45,000, paid lump sum at signing, fully earned and non-refundable (FDD Item 5, per 1851 Franchise SWTHZ franchise data page, 2026, and Entrepreneur Franchise 500 2026 directory)
Initial investment — low end: $631,798 (FDD Item 7 low end, per 1851 Franchise 2026 and Entrepreneur Franchise 500 2026). The prior-year figure was $569,757, quoted in the brand's own 4 Dec 2025 press release — do not blend the two.
Initial investment — high end: $1,314,102 (FDD Item 7 high end, per 1851 Franchise 2026 and Entrepreneur Franchise 500 2026). Prior-year figure: $1,193,974, per the brand's 4 Dec 2025 press release.
Royalty: 6%-8% of weekly gross sales, varying with the age of the studio (FDD Item 6, per 1851 Franchise, 2026; Entrepreneur's 2026 directory also lists 6%-8%). Note: some third-party summaries of the earlier 2025 FDD state a flat 7%.
Ad / brand fund: Brand fund 3% of weekly gross sales, plus local advertising of the greater of $2,000 or 2% of prior month's gross sales (FDD Item 6, per 1851 Franchise, 2026; Entrepreneur's 2026 directory lists a 3% ad royalty)

Liquid capital required: $500,000 cash requirement (Entrepreneur Franchise 500 2026 directory). 1851 Franchise's 2026 page states $550,000 in liquid assets — the two published figures disagree; verify against the current FDD.
Net worth required: $1,500,000 (Entrepreneur Franchise 500 2026 directory)
Term length: 10 years, renewable (Entrepreneur Franchise 500 2026 directory)
Multi-unit commitment: No published minimum multi-unit commitment was found. Multi-unit development is common in practice: a 30-unit agreement covering Florida's west coast (Franchise Times) and a 12-13 unit Lower Manhattan agreement (SweatHouz press release / Athletech News, Dec 2025).
Territory model: Franchise marketing describes a protected territory with corporate-led territory mapping (1851 Franchise, 2026; SWTHZ franchise marketing). The exact Item 12 territory terms — whether the grant is exclusive and how the radius or population is drawn — are not published; request Item 12 directly.

Reported unit economics (FDD Item 19)

Per the 2025 FDD Item 19, covering the 13 franchised studios open for the entirety of FY2024: average gross sales $573,762, median $556,226, high $718,752, low $438,824 (as reported by 1851 Franchise, 2026). Separately, the 2024 FDD Item 19 disclosed a top-performing studio at $1,213,536 in annual gross sales. Treat with care: the FY2024 sample is 13 units against a system now above 100, and no FY2025 Item 19 figure was located.

Reported from public sources — named inline where the research records them — not verified against the primary FDD and not advice. Verify Items 5–7, 12 and 19 of the current FDD before relying on any figure. Primary economics source ↗

Research sources for this page (13)

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Franchise system

SWTHZ (SweatHouz) Contrast Therapy Studio

Private contrast therapy studios — a 60-minute suite session with infrared sauna, cold plunge and vitamin-C shower

Contrast therapyInfrared saunaCold plungeVitamin C shower

verified locations (Praxium)

101

units claimed by brand (2026)

states

2019

founded

Signature offer

What makes SWTHZ (SweatHouz) Contrast Therapy Studio different

Footprint

Two counts, side by side

The brand's own unit count and Praxium's verified-location count measure different things and are shown unreconciled.

verified locations

Praxium’s own count — locations we linked to this brand, one by one.

101

units claimed by the brand · as of 2026

Franchise availability Open — per the brand's own materials. A status, not an endorsement.

For members

What SWTHZ (SweatHouz) Contrast Therapy Studio sells members

On the record

SWTHZ (SweatHouz) Contrast Therapy Studio in the news

2025-12-04
Brand announced it was opening two new franchise studios per week through the end of 2025, citing 78 studios open across 25 states and 90+ in development, with an investment range of $569,757-$1,193,974 and a stated goal of 100 operating locations by early 2026. Mike Tan identified as CEO.
Source: SweatHouz press release, carried by Yahoo Finance
2025-12-05
Trade coverage of the same expansion push naming Jamie Weeks as founder and Mike Tan as CEO; detailed the 60-minute circuit format (infrared sauna up to 170F, cold plunge 48-55F, vitamin-C shower) and a 7-8 employee per-studio staffing model.
Source: Athletech News
2026-03-19
100th studio opened in Kansas City's Power & Light District on 13 March 2026; brand reported 1.52 million recovery-session hours delivered in 2025 and a partnership with Plunge projecting 12 million cold plunge sessions in 2026. Nico Varano Jr. identified as CEO, having entered the system as its first franchisee in 2022 — i.e. a CEO change from Mike Tan between Dec 2025 and Mar 2026.
Source: Market Realist
2026-05-07
Coverage of the low-labor operating model: 25 states and over 100 locations, self-guided sessions with two staff on shift (front desk plus suite upkeep). CEO listed as Nico Varano.
Source: Athletech News
2026 (article undated in retrieved snippet)
Franchisees signed a 30-unit development agreement covering Florida's west coast.
Source: Franchise Times
2026
Entrepreneur Franchise 500 2026 rankings: #101 Fastest-Growing Franchises, #33 Top New & Emerging Franchises.
Source: Entrepreneur franchise directory

In the directory

SWTHZ (SweatHouz) Contrast Therapy Studio locations Praxium lists

90 of the 92 verified locations resolve to a listed US studio page across 25 states — the two counts differ because directory listings apply their own gates.

SweatHouz Chapel Hill Contrast Therapy Studio

Chapel Hill, NC

5.0· 374 reviews

A modern luxury wellness studio specializing in contrast therapy, where private 60-minute sessions alternate between infrared sauna and cold plunge to help the body recover, reset, and recharge.

Contrast therapyInfrared saunaCold plunge

Website ↗

SweatHouz South Park Contrast Therapy Studio

Charlotte, NC

5.0· 358 reviews

Private luxury contrast therapy suites with infrared sauna (145-175°F), cold plunge (48-50°F), and vitamin C showers.

Contrast therapyInfrared saunaCold plunge

Website ↗

SweatHouz Palm Beach Gardens Contrast Therapy Studio

Palm Beach Gardens, FL

5.0· 284 reviews

SweatHouz Palm Beach Gardens specializes in Infrared sauna, Cold plunge, and Contrast therapy to enhance recovery and wellness.

Infrared saunaCold plungeContrast therapy

Website ↗

SweatHouz Augusta Road Contrast Therapy Studio

Greenville, SC

5.0· 282 reviews

SWTHZ Augusta Road delivers a luxury contrast therapy experience through private infrared sauna and cold plunge suites in one of Greenville's most established neighborhoods.

Infrared saunaCold plungeContrast therapy

Website ↗

SWTHZ Coppell Contrast Therapy Studio

Coppell, TX

5.0· 258 reviews

Private infrared sauna and cold plunge contrast-therapy suites in Coppell, Texas.

Contrast therapyInfrared saunaCold plunge

Website ↗

SweatHouz Cahaba Heights Contrast Therapy Studio

Vestavia Hills, AL

5.0· 214 reviews

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Contrast therapyInfrared saunaCold plunge

Website ↗

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Brand details

Company

Founded: 2019
Headquarters: Atlanta, GA
Founders: Jamie Weeks (named as founder by Athletech News, 5 Dec 2025, and Market Realist, 19 Mar 2026)
Parent company: Legacy Franchise Concepts LP (per Entrepreneur Franchise 500 directory listing for SWTHZ Contrast Therapy Studio, 2026 edition, retrieved 2026-08-10)

System

Ownership model: Franchise system
Equipment partners: Plunge (cold plunge) — partnership reported by Market Realist, 19 Mar 2026, projecting 12 million cold plunge sessions across SWTHZ studios in 2026

Franchisee support, as published

Site selection and lease negotiation (Entrepreneur Franchise 500 2026)
Construction support and grand-opening / launch preparation (1851 Franchise, 2026)
Initial training: 35 hours classroom + 40 hours on-the-job (Entrepreneur Franchise 500 2026)
Proprietary booking app and proprietary software; intranet platform (Entrepreneur Franchise 500 2026; 1851 Franchise, 2026)
Field operations support and ongoing coaching (Entrepreneur Franchise 500 2026; 1851 Franchise, 2026)
Marketing: co-op advertising, ad templates, regional advertising, social media, SEO, email marketing, loyalty program/app (Entrepreneur Franchise 500 2026)
Territory mapping and new-location playbooks (1851 Franchise, 2026)
Third-party financing relationships (Entrepreneur Franchise 500 2026)
Meetings/conventions and newsletters (Entrepreneur Franchise 500 2026)

Visit SWTHZ (SweatHouz) Contrast Therapy Studio ↗The brand’s franchise page ↗

The dossier

What it costs to open a SWTHZ (SweatHouz) Contrast Therapy Studio

Unconfirmed and undated — no FDD year was confirmed for this brand, so read every figure as reported, not as current terms.

Franchise fee: $45,000, paid lump sum at signing, fully earned and non-refundable (FDD Item 5, per 1851 Franchise SWTHZ franchise data page, 2026, and Entrepreneur Franchise 500 2026 directory)
Initial investment — low end: $631,798 (FDD Item 7 low end, per 1851 Franchise 2026 and Entrepreneur Franchise 500 2026). The prior-year figure was $569,757, quoted in the brand's own 4 Dec 2025 press release — do not blend the two.
Initial investment — high end: $1,314,102 (FDD Item 7 high end, per 1851 Franchise 2026 and Entrepreneur Franchise 500 2026). Prior-year figure: $1,193,974, per the brand's 4 Dec 2025 press release.
Royalty: 6%-8% of weekly gross sales, varying with the age of the studio (FDD Item 6, per 1851 Franchise, 2026; Entrepreneur's 2026 directory also lists 6%-8%). Note: some third-party summaries of the earlier 2025 FDD state a flat 7%.
Ad / brand fund: Brand fund 3% of weekly gross sales, plus local advertising of the greater of $2,000 or 2% of prior month's gross sales (FDD Item 6, per 1851 Franchise, 2026; Entrepreneur's 2026 directory lists a 3% ad royalty)

Liquid capital required: $500,000 cash requirement (Entrepreneur Franchise 500 2026 directory). 1851 Franchise's 2026 page states $550,000 in liquid assets — the two published figures disagree; verify against the current FDD.
Net worth required: $1,500,000 (Entrepreneur Franchise 500 2026 directory)
Term length: 10 years, renewable (Entrepreneur Franchise 500 2026 directory)
Multi-unit commitment: No published minimum multi-unit commitment was found. Multi-unit development is common in practice: a 30-unit agreement covering Florida's west coast (Franchise Times) and a 12-13 unit Lower Manhattan agreement (SweatHouz press release / Athletech News, Dec 2025).
Territory model: Franchise marketing describes a protected territory with corporate-led territory mapping (1851 Franchise, 2026; SWTHZ franchise marketing). The exact Item 12 territory terms — whether the grant is exclusive and how the radius or population is drawn — are not published; request Item 12 directly.

Reported unit economics (FDD Item 19)

Research sources for this page (13)

Keep comparing

Brands with overlapping modalities

Compare all studio brands →

Restore Hyper Wellness · 193 verified Pause Studio · 23 verified iCRYO · 20 verified Icebox Cryotherapy · 16 verified PLUNJ · 15 verified Next Health · 12 verified