Franchise system

Icebox Cryotherapy

Membership-based cryotherapy studios offering whole-body and localized cold therapy alongside red light, compression and contrast services.

Whole-body cryotherapyLocalized cryotherapyCryofacialRed light therapyInfrared therapyCompression therapy

verified locations (Praxium)

units claimed by brand (2026)

states

2012

founded

Signature offer

What makes Icebox Cryotherapy different

Pure-play cryotherapy rather than a multi-modality recovery lounge — the brand's own franchise material positions it as a cryotherapy-first concept, and the menu is built around whole-body cryotherapy with red light, compression and localized cryotherapy sold as add-ons rather than co-equal modalities (no cold plunge, no float, no IV, no full recovery-lounge footprint). Structurally, the membership card is a credit/session hybrid rather than a flat unlimited plan: the mid tiers grant a fixed number of whole-body cryotherapy sessions PLUS a pool of "service credits" spendable on compression, red light or localized cryotherapy, so the operator monetizes ancillary modalities inside the same subscription. The genuinely unusual feature versus peer recovery brands is the shareable tier — Intermediate Shareable $199/mo covers 2 members and Premium Shareable $399/mo covers up to 4 members plus guests, which converts a single membership into a household plan. Source: brand studio pages (e.g. https://iceboxtherapy.com/east-cobb-ga/) and Praxium corpus records verified 2026-08-06, brand pages observed 2026-08-10.

Icebox Cryotherapy is a franchised chain of small-footprint cryotherapy studios operating 17 US locations across 10 states as of 2026-08-10. Every studio runs the same menu — whole-body cryotherapy, localized cryotherapy, cryofacials, red light and infrared, compression, and contrast — sold through a national membership card that mixes unlimited whole-body cryotherapy tiers with transferable service credits. The brand was founded in 2012 by Alia Alston and franchises through Blue Cryo Franchising, Inc.; its own site footer states "Each franchise independently owned and operated." In December 2023 the company announced a strategic investment partnership with private investment firm Impact Brands to fund franchise expansion.

Footprint

Two counts, side by side

The brand's own unit count and Praxium's verified-location count measure different things and are shown unreconciled.

verified locations

Praxium’s own count — locations we linked to this brand, one by one.

units claimed by the brand · as of 2026

2026-08-10 — Brand's own locations directory, https://iceboxtherapy.com/locations/, observed 2026-08-10 — 17 open studio pages listed (Alpharetta GA, Buckhead GA, Columbia SC, Cumming GA, East Cobb GA, Frisco TX, Fulshear TX, Hodges Pointe FL, Lake Norman NC, Midtown GA, Peachtree Corners GA, Short Hills NJ, South Reno NV, Tallahassee FL, Tucson AZ, Westerville OH, Westminster CO), with a "Future Locations" legend but no studio marked coming soon. NOTE: this is materially below both (a) the 22 locations across 10 states reported by 1851 Franchise on 2023-12-21, and (b) the "over 40 studio locations open or under development" claim on the brand's own franchise page (observed 2026-08-10), which counts undeveloped/sold units, not open studios.

Franchise availability Open — per the brand's own materials. A status, not an endorsement.

Brand-published startup cost breakdown (https://iceboxtherapy.com/franchise/, observed 2026-08-10): franchise fee $45,000; real estate improvements $181,750–$271,750 (varies by market); furniture and technology $20,000–$24,000; equipment $28,000–$140,000 (financing options stated as available); signage $8,000–$10,000; opening inventory $15,000–$18,000; lease or real estate $6,000–$12,000; three months' operating cost $15,000–$30,000. The equipment line is the widest single variable ($28K–$140K), which is the main driver of the spread. No buildout timeline or time-to-open is published. Third-party SBA-lending signal: franchiseverdict.com reports 9 SBA 7(a) loans to the brand totalling $3.2M, $351K average and $350K median loan (observed 2026-08-10) — consistent with the published investment range and evidence that SBA financing has been obtainable, though the same page states it holds no FDD on file for the brand. The franchise page also asserts a "90% client retention rate"; this is unaudited marketing copy outside any Item 19 and should not be relied on.

None. The brand's own locations directory (https://iceboxtherapy.com/locations/, observed 2026-08-10) lists US studios only, in 10 states.

For members

What Icebox Cryotherapy sells members

Nationally consistent tiered subscription combining whole-body cryotherapy sessions with a pool of transferable "service credits" spendable on other modalities. Six published tiers, identical across the studio pages checked: Flex $79/mo (6 service credits); Intermediate $129/mo (6 whole-body cryotherapy sessions + 4 service credits); Intermediate Flex $149/mo (12 service credits); Intermediate Shareable $199/mo (12 cryotherapy sessions + 8 credits, shared by 2 members); Premium $229/mo (unlimited whole-body cryotherapy + 10 service credits, 20% off other services, 10% off retail); Premium Shareable $399/mo (unlimited cryotherapy + 20 credits, up to 4 members plus guests). À-la-carte pricing sits alongside: whole-body cryotherapy $40, localized cryotherapy $35, compression therapy $25, red light / infrared $25, cryofacials from $70. Booking runs through a single shared Zenoti tenant (iceboxtherapy.zenoti.com) at most studios. Sources: brand studio pages at https://iceboxtherapy.com/east-cobb-ga/, /midtown-ga/, /buckhead-ga/, /frisco-tx/, /columbia-sc/, /tucson-az/, observed 2026-08-10; Praxium corpus studio records last_verified_at 2026-08-06.

$229/month Premium (unlimited whole-body cryotherapy + 10 service credits) and $79/month Flex (6 service credits); single whole-body cryotherapy session $40. Observed at Icebox East Cobb, Marietta GA (https://iceboxtherapy.com/east-cobb-ga/) and corroborated on 8 further studio pages; Praxium corpus records verified 2026-08-06, brand pages observed 2026-08-10.

On the record

Icebox Cryotherapy in the news

2023-12-21
Icebox Cryotherapy announced a strategic partnership with private investment firm Impact Brands to fund continued franchise growth. Alia Alston is named Founder and CEO; Ben Noland is Operating Partner at Impact Brands. The brand was reported at 22 locations across 10 states at the time, targeting expansion in AL, AZ, CO, FL, GA, NV, NJ, NC, OH, SC, TN and TX. Stake size and deal terms were not disclosed.
Source: 1851 Franchise
2026-08-10
Open-unit count appears to have contracted rather than grown since the Impact Brands announcement: 22 open locations reported December 2023 versus 17 studio pages listed on the brand's own locations directory as of 2026-08-10. Praxium's own corpus independently holds 16 published Icebox locations. An operator should ask directly for the Item 20 outlet table (openings, closures, terminations, transfers) before proceeding.
Source: Comparison of 1851 Franchise (2023-12-21) against (observed 2026-08-10) and the Praxium corpus

The dossier

What it costs to open a Icebox Cryotherapy

Unconfirmed and undated — no FDD year was confirmed for this brand, so read every figure as reported, not as current terms.

Franchise fee: $45,000 — brand's own franchise-development page, https://iceboxtherapy.com/franchise/, observed 2026-08-10. NOT verified against an FDD Item 5; no FDD year identified. Third-party directory CoreFranchises lists a $45,000–$76,500 range (observed 2026-08-10) and TheFranchiseBrowser lists $50K (observed 2026-08-10), so treat the single $45,000 figure as the brand's own current published number rather than a confirmed Item 5 value.
Initial investment — low end: $318,750 — low end of the itemized startup-cost table published on the brand's own franchise page, https://iceboxtherapy.com/franchise/, observed 2026-08-10. The page footnotes the total: "may not represent all costs for opening". This is the brand's own estimate, not a confirmed FDD Item 7 figure.
Initial investment — high end: $547,445 — high end of the same brand-published startup-cost table, https://iceboxtherapy.com/franchise/, observed 2026-08-10. CAUTION: third-party directories publish materially different ranges for the same brand — Peersense $254,550–$682,750, CoreFranchises $372,900–$639,700, TheFranchiseBrowser $438K–$531K (all observed 2026-08-10) — and none of them state an FDD year, so the true Item 7 range is unconfirmed.
Royalty: 7% of gross sales — reported consistently by three independent third-party franchise directories: Peersense (https://peersense.com/franchise/blue-cryo-franchising-inc-icebox-cryotherapy), VettedBiz (https://www.vettedbiz.com/franchises/icebox-cryotherapy, which attributes its data to a 2022 FDD) and CoreFranchises (https://corefranchises.com/en-us/beauty-wellness/icebox-cryotherapy/), all observed 2026-08-10. NOT stated on the brand's own site and NOT verified against a primary FDD Item 6.
Ad / brand fund: No figure is established — third-party sources conflict three ways: Peersense 1.5%, VettedBiz 2%, Entrepreneur 3% ("Ad Royalty Fee"). None was read from a primary FDD. Reviewed again 2026-08-12 and deliberately left unstated.

Liquid capital required: $200,000 — CoreFranchises and TheFranchiseBrowser, both observed 2026-08-10. UNCONFIRMED: Peersense simultaneously lists $50,000, $90,000 and $200,000 for the same brand (observed 2026-08-10), and VettedBiz lists $90,000 (observed 2026-08-10). Verify directly with the franchisor.
Net worth required: $600,000 — third-party directories CoreFranchises and TheFranchiseBrowser, both observed 2026-08-10. Not published on the brand's own site; not FDD-verified.
Term length: 10 years, renewable (Entrepreneur franchise directory listing, read 2026-08-12)
Multi-unit commitment: No minimum multi-unit commitment is stated. The brand's franchise page says it is recruiting "Multi-Unit and Single Unit Franchisees" — https://iceboxtherapy.com/franchise/, observed 2026-08-10.

Reported unit economics (FDD Item 19)

No FPR published. Peersense states verbatim: "Item 19 financial performance data is NOT disclosed in the current Franchise Disclosure Document" (observed 2026-08-10). A "yearly gross sales $233,365" figure and derived "owner operator estimated earnings $35,005–$46,673" circulate on directory sites; those same sites acknowledge the figures sit OUTSIDE Item 19, so they are aggregator estimates and are deliberately not reported here. An operator should assume no franchisor-disclosed unit revenue and validate through franchisee interviews under Item 20.

Reported from public sources — named inline where the research records them — not verified against the primary FDD and not advice. Verify Items 5–7, 12 and 19 of the current FDD before relying on any figure. Primary economics source ↗

Research sources for this page (14)

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Franchise system

Icebox Cryotherapy

Membership-based cryotherapy studios offering whole-body and localized cold therapy alongside red light, compression and contrast services.

Whole-body cryotherapyLocalized cryotherapyCryofacialRed light therapyInfrared therapyCompression therapy

verified locations (Praxium)

units claimed by brand (2026)

states

2012

founded

Signature offer

What makes Icebox Cryotherapy different

Footprint

Two counts, side by side

The brand's own unit count and Praxium's verified-location count measure different things and are shown unreconciled.

verified locations

Praxium’s own count — locations we linked to this brand, one by one.

units claimed by the brand · as of 2026

Franchise availability Open — per the brand's own materials. A status, not an endorsement.

None. The brand's own locations directory (https://iceboxtherapy.com/locations/, observed 2026-08-10) lists US studios only, in 10 states.

For members

What Icebox Cryotherapy sells members

On the record

Icebox Cryotherapy in the news

2023-12-21
Icebox Cryotherapy announced a strategic partnership with private investment firm Impact Brands to fund continued franchise growth. Alia Alston is named Founder and CEO; Ben Noland is Operating Partner at Impact Brands. The brand was reported at 22 locations across 10 states at the time, targeting expansion in AL, AZ, CO, FL, GA, NV, NJ, NC, OH, SC, TN and TX. Stake size and deal terms were not disclosed.
Source: 1851 Franchise
2026-08-10
Open-unit count appears to have contracted rather than grown since the Impact Brands announcement: 22 open locations reported December 2023 versus 17 studio pages listed on the brand's own locations directory as of 2026-08-10. Praxium's own corpus independently holds 16 published Icebox locations. An operator should ask directly for the Item 20 outlet table (openings, closures, terminations, transfers) before proceeding.
Source: Comparison of 1851 Franchise (2023-12-21) against (observed 2026-08-10) and the Praxium corpus

In the directory

Icebox Cryotherapy locations Praxium lists

15 of the 16 verified locations resolve to a listed US studio page across 9 states — the two counts differ because directory listings apply their own gates.

Icebox Cryotherapy Alpharetta

Alpharetta, GA

5.0· 94 reviews

Icebox Cryotherapy specializes in whole body cryotherapy, red light therapy, compression therapy, and localized cryotherapy for athletic recovery, pain management, and skin health.

Cryotherapy

Website ↗

Icebox Cryotherapy Dunwoody

Dunwoody, GA

5.0· 29 reviews

Cryotherapy

Website ↗

Icebox Cryotherapy

East Cobb · Marietta, GA

4.9· 163 reviews

Icebox Cryotherapy East Cobb (Marietta) offers whole body and localized cryotherapy, compression, infrared red light, and cryofacials.

CryotherapyLocalized cryotherapyCompression therapyRed light therapy+1

Website ↗

Icebox Cryotherapy Cumming

Cumming, GA

4.9· 156 reviews

Icebox Cryotherapy Studios specializes in athletic performance, pain management, skin and beauty treatments and overall health and wellness.

Cryotherapy

Website ↗

Icebox Cryotherapy Frisco

Frisco, TX

4.9· 131 reviews

Icebox Cryotherapy offers whole-body and localized cryotherapy for athletic recovery, pain management, and skin health.

CryotherapyLocalized cryotherapyRed light therapyCompression therapy

Website ↗

Icebox Cryotherapy Columbia

Forest Drive · Columbia, SC

4.9· 93 reviews

Icebox specializes in whole-body cryotherapy for athletic recovery, pain management, and skin health, plus complementary services like compression therapy and red light therapy to support overall wellness.

CryotherapyRed light therapyCompression therapyLocalized cryotherapy

Website ↗

AZFLGANCNJNVOHSCTXThe brand’s own location list ↗

The dossier

What it costs to open a Icebox Cryotherapy

Unconfirmed and undated — no FDD year was confirmed for this brand, so read every figure as reported, not as current terms.

Franchise fee: $45,000 — brand's own franchise-development page, https://iceboxtherapy.com/franchise/, observed 2026-08-10. NOT verified against an FDD Item 5; no FDD year identified. Third-party directory CoreFranchises lists a $45,000–$76,500 range (observed 2026-08-10) and TheFranchiseBrowser lists $50K (observed 2026-08-10), so treat the single $45,000 figure as the brand's own current published number rather than a confirmed Item 5 value.
Initial investment — low end: $318,750 — low end of the itemized startup-cost table published on the brand's own franchise page, https://iceboxtherapy.com/franchise/, observed 2026-08-10. The page footnotes the total: "may not represent all costs for opening". This is the brand's own estimate, not a confirmed FDD Item 7 figure.
Initial investment — high end: $547,445 — high end of the same brand-published startup-cost table, https://iceboxtherapy.com/franchise/, observed 2026-08-10. CAUTION: third-party directories publish materially different ranges for the same brand — Peersense $254,550–$682,750, CoreFranchises $372,900–$639,700, TheFranchiseBrowser $438K–$531K (all observed 2026-08-10) — and none of them state an FDD year, so the true Item 7 range is unconfirmed.
Royalty: 7% of gross sales — reported consistently by three independent third-party franchise directories: Peersense (https://peersense.com/franchise/blue-cryo-franchising-inc-icebox-cryotherapy), VettedBiz (https://www.vettedbiz.com/franchises/icebox-cryotherapy, which attributes its data to a 2022 FDD) and CoreFranchises (https://corefranchises.com/en-us/beauty-wellness/icebox-cryotherapy/), all observed 2026-08-10. NOT stated on the brand's own site and NOT verified against a primary FDD Item 6.
Ad / brand fund: No figure is established — third-party sources conflict three ways: Peersense 1.5%, VettedBiz 2%, Entrepreneur 3% ("Ad Royalty Fee"). None was read from a primary FDD. Reviewed again 2026-08-12 and deliberately left unstated.

Liquid capital required: $200,000 — CoreFranchises and TheFranchiseBrowser, both observed 2026-08-10. UNCONFIRMED: Peersense simultaneously lists $50,000, $90,000 and $200,000 for the same brand (observed 2026-08-10), and VettedBiz lists $90,000 (observed 2026-08-10). Verify directly with the franchisor.
Net worth required: $600,000 — third-party directories CoreFranchises and TheFranchiseBrowser, both observed 2026-08-10. Not published on the brand's own site; not FDD-verified.
Term length: 10 years, renewable (Entrepreneur franchise directory listing, read 2026-08-12)
Multi-unit commitment: No minimum multi-unit commitment is stated. The brand's franchise page says it is recruiting "Multi-Unit and Single Unit Franchisees" — https://iceboxtherapy.com/franchise/, observed 2026-08-10.

Reported unit economics (FDD Item 19)

Research sources for this page (14)

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