Franchise system

Augment Wellness

Wellness Redefined ® — a cold plunge and contrast-therapy studio brand (registered tagline, augmentwellness.com, retrieved 2026-08-10)

Cold tub immersion hydrotherapy (cold plunge)Hot contrast immersion hydrotherapyCompression therapy (NormaTec)Infrared saunaRed light therapyHalotherapy (salt)

verified locations (Praxium)

units claimed by brand (2026)

states

Signature offer

What makes Augment Wellness different

Two things separate it structurally from a plunge-and-sauna box. First, the membership is metered in monthly "Core Service" credits (4 / 8 / 31) against only four bundled modalities — cold tub immersion, hot contrast immersion, compression, infrared sauna — while red light, halotherapy, PEMF, BioCharger NG, hyperbaric oxygen, and BrainTap are priced as supplemental add-ons rather than folded into the tier, making the model an upsell ladder rather than an unlimited-access pass (augmentwellness.com/membership/, 2026-08-10). Second, the equipment menu runs deeper than the category norm, with a hyperbaric oxygen chamber and BioCharger NG present across most open studios — a materially higher capex and staffing profile than a cold-plunge-plus-sauna buildout (per-location pages and augmentfranchise.com/the-science/, 2026-08-10).

Augment Wellness is a multi-location recovery and wellness studio brand built around cold immersion and hot-contrast hydrotherapy, with a wider menu that adds compression, infrared sauna, red light, halotherapy, PEMF, BioCharger NG, BrainTap audio-visual sessions, and a hyperbaric oxygen chamber. Studios sell a credit-style monthly membership in three tiers — Enhance (4 core sessions), Amplify (8), and Augment (31) — where the four "Core Services" are bundled and the remaining modalities are sold as supplemental add-ons, credits, packs, or single use (augmentwellness.com/membership/, retrieved 2026-08-10). The brand operates 13 open studios across 7 states and lists 19 further markets as announced. It sells franchises through a dedicated franchise-development site, augmentfranchise.com, which was accepting inquiries and applications as of 2026-08-10.

Footprint

Two counts, side by side

The brand's own unit count and Praxium's verified-location count measure different things and are shown unreconciled.

verified locations

Praxium’s own count — locations we linked to this brand, one by one.

units claimed by the brand · as of 2026

2026-08-10 — https://www.augmentwellness.com/locations/ cross-checked against each individual location page, retrieved 2026-08-10. Method: counted only locations with a live first-party page carrying a street address and no "COMING SOON" banner. Open (13): Gilbert AZ, Queen Creek AZ, Scottsdale AZ (7000 E Mayo Blvd, Phoenix 85054), Concord NC, Jacksonville NC, Cary NC, Frisco TX, Lubbock TX, Valrico FL, Wekiva Springs FL, Helena MT, Kennewick (Tri-Cities) WA, Old Bridge NJ. Separately announced as COMING SOON (19, not counted): Chandler, Mesa, East Mesa, Peoria and Surprise AZ; Orlando and Planet City FL; Denver, Westminster and West Denver CO; Des Moines IA; Durham, Charlotte and Raleigh NC; Chattanooga TN; Salt Lake City UT; Middletown DE; Lexington KY; Dallas TX. Note: the Praxium corpus count of 11 is a floor — it is missing Old Bridge NJ and Cary NC. The corporate-owned vs franchised split of the 13 open units is not disclosed by the brand.

Franchise availability Open — per the brand's own materials. A status, not an endorsement.

No buildout timeline, training duration, or opening-support schedule is published. The franchise site describes ongoing training in CRM, machine/product settings, customer service and sales management, plus site-selection and lease-negotiation support, but attaches no weeks, phases, or dates to any of it (https://www.augmentfranchise.com/our-concept/, retrieved 2026-08-10).

None indicated. All 13 open studios and all 19 announced markets are in the United States (https://www.augmentwellness.com/locations/, retrieved 2026-08-10).

For members

What Augment Wellness sells members

Three-tier monthly membership metered in "Core Service" credits: Enhance = 4 core services, Amplify = 8, Augment = 31. Core Services are cold tub immersion hydrotherapy, hot contrast immersion hydrotherapy, compression therapy, and infrared sauna. Red light, halotherapy, PEMF and BioCharger NG are listed as "Supplemental Wellness Treatments"; hyperbaric oxygen and BrainTap as "Additional Modalities" — all sold outside the core tier. The brand publishes no membership prices, stating instead: "Ask about our additional supplemental modalities and our credits, packs, and single use program membership pricing." The only published price found anywhere on the brand's sites is an introductory offer, "Reserve Your First Core Session – Only $25" (seen on the Helena and Frisco location pages). Franchise material also cites "EFT monthly/bi-weekly billing options". Sources: https://www.augmentwellness.com/membership/, https://www.augmentwellness.com/helena/, https://www.augmentfranchise.com/our-concept/ — all retrieved 2026-08-10.

Brand details

System

Ownership model: Franchise system
Equipment partners: NormaTec (compression); BioCharger NG; BrainTap; Odin (cold immersion tub, per first-party image caption on augmentwellness.com)

Franchisee support, as published

Protected territories (augmentfranchise.com/our-concept/, retrieved 2026-08-10)
Site selection guidance — demographics (age, HHI, residents per address), street traffic analysis, competitive analysis (same source and date)
Lease negotiation support (same source and date)
Equipment and product discounts, with purchase or lease options and negotiation support (same source and date)
Cloud-based operating software — A/R management, member and single-use calendar, member management and tracking, outbound marketing tools; PC/Mac, tablet and mobile (same source and date)
Marketing tools and best practices (same source and date)
Ongoing training covering CRM system, machine/product settings, customer service, and sales management (same source and date)

Visit Augment Wellness ↗The brand’s franchise page ↗

The dossier

What it costs to open a Augment Wellness

Unconfirmed and undated — no FDD year was confirmed for this brand, so read every figure as reported, not as current terms.

Multi-unit commitment: No minimum multi-unit commitment is stated publicly. Multi-unit development is clearly contemplated: the franchise application form asks for "Number Of Units/Locations Requested", and a state-level area-developer page exists for New Jersey. Sources: https://www.augmentfranchise.com/franchise-application-form/ and https://www.augmentfranchise.com/new-jersey/, both retrieved 2026-08-10.

Territory model: "Protected territories" — stated as a franchise-support commitment on https://www.augmentfranchise.com/our-concept/, retrieved 2026-08-10. How the territory is drawn (radius, population, ZIP) is not disclosed publicly, and no FDD Item 12 was located.

Reported unit economics (FDD Item 19)

No public FDD or Item 19 financial performance representation was located. This is not a finding that the FDD contains no FPR — no FDD was found at all. Checked 2026-08-10: both brand-owned sites (augmentwellness.com, augmentfranchise.com), the IFA franchise-opportunity directory at franchise.org (no Augment Wellness listing), and general web search. The Wisconsin DFI, Minnesota CARDS and Washington DFI franchise registries were unreachable from this environment (DNS failure / HTTP 403) and were NOT checked.

Reported from public sources — named inline where the research records them — not verified against the primary FDD and not advice. Verify Items 5–7, 12 and 19 of the current FDD before relying on any figure. Primary economics source ↗

Research sources for this page (26)

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Franchise system

Augment Wellness

Wellness Redefined ® — a cold plunge and contrast-therapy studio brand (registered tagline, augmentwellness.com, retrieved 2026-08-10)

Cold tub immersion hydrotherapy (cold plunge)Hot contrast immersion hydrotherapyCompression therapy (NormaTec)Infrared saunaRed light therapyHalotherapy (salt)

verified locations (Praxium)

units claimed by brand (2026)

states

Signature offer

What makes Augment Wellness different

Footprint

Two counts, side by side

The brand's own unit count and Praxium's verified-location count measure different things and are shown unreconciled.

verified locations

Praxium’s own count — locations we linked to this brand, one by one.

units claimed by the brand · as of 2026

Franchise availability Open — per the brand's own materials. A status, not an endorsement.

None indicated. All 13 open studios and all 19 announced markets are in the United States (https://www.augmentwellness.com/locations/, retrieved 2026-08-10).

For members

What Augment Wellness sells members

In the directory

Augment Wellness locations Praxium lists

11 of the 11 verified locations resolve to a listed US studio page across 6 states — the two counts differ because directory listings apply their own gates.

Augment Wekiva Springs

Altamonte Springs · Altamonte Springs, FL

5.0· 155 reviews

Biohacking wellness studio specializing in cold plunge therapy combined with float tanks, infrared sauna, hyperbaric oxygen, and other emerging recovery modalities for athletic performance and mental wellness.

BrainTap-Class Audio-Visual EntrainmentCold plungeCompression therapyContrast therapy+6

Website ↗

Augment Cary NC

Cary, NC

5.0· 62 reviews

Augment Wellness is an ice bath studio featuring emerging biohacking modalities to improve health, aid in athletic recovery, and boost your mental state.

Cold plungeCompression therapyContrast therapyInfrared sauna+5

Website ↗

Augment Signature Scottsdale

Phoenix, AZ

5.0· 33 reviews

Cold plunge studio featuring emerging biohacking modalities for recovery and mental wellness.

Compression therapyCold plungeInfrared saunaContrast therapy+5

Website ↗

Augment Wellness Frisco

Frisco, TX

4.9· 89 reviews

Augment Wellness is a biohacking wellness and recovery studio in Frisco specializing in cold plunge, infrared sauna, red light therapy, and contrast therapy to support athletic recovery and wellness.

Cold plungeContrast therapyCompression therapyInfrared sauna+5

Website ↗

Augment Wellness

Queen Creek, AZ

4.8· 66 reviews

Augment Wellness is an ice bath studio specializing in cold plunges, hyperbaric oxygen, infrared sauna, and other biohacking modalities to aid athletic recovery and enhance mental clarity.

Cold plungeContrast therapyCompression therapyInfrared sauna+5

Website ↗

Augment Wellness

Gilbert, AZ

4.7· 81 reviews

Augment Wellness is an ice bath and cold plunge studio featuring emerging biohacking modalities including infrared saunas, red light therapy, compression therapy, PEMF, halotherapy, and hyperbaric oxygen to improve health, aid in athletic recovery, and boost mental state.

Cold plungeContrast therapyCompression therapyInfrared sauna+5

Website ↗

AZFLMTNCTXWAThe brand’s own location list ↗

Brand details

System

Ownership model: Franchise system
Equipment partners: NormaTec (compression); BioCharger NG; BrainTap; Odin (cold immersion tub, per first-party image caption on augmentwellness.com)

Franchisee support, as published

Protected territories (augmentfranchise.com/our-concept/, retrieved 2026-08-10)
Site selection guidance — demographics (age, HHI, residents per address), street traffic analysis, competitive analysis (same source and date)
Lease negotiation support (same source and date)
Equipment and product discounts, with purchase or lease options and negotiation support (same source and date)
Cloud-based operating software — A/R management, member and single-use calendar, member management and tracking, outbound marketing tools; PC/Mac, tablet and mobile (same source and date)
Marketing tools and best practices (same source and date)
Ongoing training covering CRM system, machine/product settings, customer service, and sales management (same source and date)

Visit Augment Wellness ↗The brand’s franchise page ↗

The dossier

What it costs to open a Augment Wellness

Unconfirmed and undated — no FDD year was confirmed for this brand, so read every figure as reported, not as current terms.

Multi-unit commitment: No minimum multi-unit commitment is stated publicly. Multi-unit development is clearly contemplated: the franchise application form asks for "Number Of Units/Locations Requested", and a state-level area-developer page exists for New Jersey. Sources: https://www.augmentfranchise.com/franchise-application-form/ and https://www.augmentfranchise.com/new-jersey/, both retrieved 2026-08-10.

Territory model: "Protected territories" — stated as a franchise-support commitment on https://www.augmentfranchise.com/our-concept/, retrieved 2026-08-10. How the territory is drawn (radius, population, ZIP) is not disclosed publicly, and no FDD Item 12 was located.

Reported unit economics (FDD Item 19)

Research sources for this page (26)

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