Franchise system

beem Light Sauna

Infrared sauna and light-therapy studio sessions in private suites.

Full-spectrum infrared sauna (near, mid, far)Red light therapyBlue light therapyGreen light therapyChromotherapy

verified locations (Praxium)

units claimed by brand (2026)

states

2021

founded

Signature offer

What makes beem Light Sauna different

Passive-modality-only studio: no exercise, no practitioner, no treatment room. The unit is a small retail box (roughly 1,330–1,710 sq ft holding 6–8 private sauna suites with showers, per the 2024 FDD via Franchise Chatter) staffed by one studio manager plus 1–2 part-time associates per shift, per Sequel Brands' franchise page (observed 2026-08-10). Revenue is membership-subscription-led rather than appointment-labor-led, which is the structural difference from a cryo/IV/bodywork recovery studio: capacity is suite-hours, not staff-hours.

beem Light Sauna is a US franchised studio chain built around private full-spectrum infrared sauna suites paired with light-therapy sessions (red, near/mid/far infrared, blue, green, and chromotherapy). Studios sell 40-minute sauna sessions and 15-minute red-light sessions on monthly membership tiers, session packages, and drop-ins, with solo suites and two-person "social" suites that include built-in entertainment. The concept was founded in 2021 and began franchising in April 2022 under its original ownership; it was acquired by franchise platform Sequel Brands, which announced its portfolio publicly on May 15, 2025. A new franchisor entity became the franchisor on January 31, 2025 and filed a new "initial" FDD, which is why 2023/2024 published economics differ materially from 2025/2026 ones.

Footprint

Two counts, side by side

The brand's own unit count and Praxium's verified-location count measure different things and are shown unreconciled.

verified locations

Praxium’s own count — locations we linked to this brand, one by one.

units claimed by the brand · as of 2026

2026 FDD Item 20 (65 franchised + 1 company/affiliate-owned), per FranchisePayback's FDD summary retrieved 2026-08-10 — https://www.franchisepayback.com/franchise/beem-light-sauna

Franchise availability Open — per the brand's own materials. A status, not an endorsement.

Sequel Brands' franchise page (observed 2026-08-10) states a typical 6–9 month timeline from signing to opening; training runs through 'beem University' combining digital education, in-person training, and hands-on support, with real-estate assistance, design guidelines, and an integrated technology stack. VettedBiz's summary lists initial training as two weeks at a corporate location. The 2025 FDD Item 7 includes $15,000–$50,000 of additional operating funds for the first 3 months. Financing is described as available via approved lenders (36–60 month terms) or an in-house equipment rental program.

No international locations appear on the brand's own location directory (observed 2026-08-10); US-only as far as first-party sources show.

For members

What beem Light Sauna sells members

Recurring monthly session-credit tiers plus prepaid session packages and drop-ins. Published tiers at the Huntersville, NC studio (first-party location page, observed 2026-08-10): Unlimited Sessions/Month, 8 Sessions/Month, 4 Sessions/Month; packages of 10 and 20 sessions; a first-time-client BOGO offer. Sequel Brands' franchise page (observed 2026-08-10) lists studio revenue as memberships, drop-ins, retail, and corporate packages. The 2025 FDD Item 19 reported average monthly member attrition of 12.4% (range 7.8%–16.3%) across the 4 covered studios.

Huntersville, NC studio page, observed 2026-08-10: $199/month unlimited; $169/month for 8 sessions; $129/month for 4 sessions; 20-session package $629; 10-session package $389. Pricing is set per location and varies.

On the record

beem Light Sauna in the news

2023-12-04
Announced 12 new studios across Pennsylvania, New Jersey and New York; at the time 4 studios were open with ~200 in development and a stated target of 100 open by 2025. Cynthia May named as co-founder/President and Roger Martin as co-founder/CEO.
Source: Athletech News
2025-01-31
A new franchisor entity became the franchisor of the beem system and filed an 'initial' FDD, resetting the published economics (fee $65,000, royalty 8%, brand fund 2%) relative to the prior franchisor's 2023/2024 FDDs.
Source: ChainPortal FDD summary, 'beem Light Sauna (2025 Initial)'
2025-05-15
Sequel Brands publicly launched as a multi-brand fitness/wellness franchisor with beem Light Sauna in its portfolio alongside BODY20, iFlex Stretch Studios and Pilates Addiction; Ryan Junk named as CEO of Sequel Brands.
Source: Sequel Brands launch announcement (AccessNewswire / Yahoo Finance syndication)

Brand details

Company

Founded: 2021
Founders: Cynthia May; Roger Martin
Parent company: Sequel Brands (portfolio also includes BODY20, iFlex Stretch Studios, Pilates Addiction, Ultimate Longevity Center, and MOVE). Sequel Brands announced its launch and portfolio, including beem, on 2025-05-15.

System

Ownership model: Franchise system

Franchisee support, as published

beem University: digital education plus in-person training and hands-on support (Sequel Brands franchise page, observed 2026-08-10)
Initial training reported as two weeks at a corporate location (VettedBiz FDD summary, retrieved 2026-08-10)
Site selection / real-estate assistance
Studio design guidelines and buildout standards
Integrated technology and member-management systems
Ongoing operational support from the Sequel Brands platform team
Approved-lender financing introductions (36–60 month terms) and an in-house equipment rental program

Visit beem Light Sauna ↗The brand’s franchise page ↗

The dossier

What it costs to open a beem Light Sauna

Terms tied to the 2025 disclosure cycle. Citations stay inline wherever the research recorded one.

Franchise fee: $65,000 — 2025 FDD Item 5
Initial investment — low end: $392,047 — 2025 FDD Item 7
Initial investment — high end: $666,947 — 2025 FDD Item 7
Royalty: 8% of gross sales — 2025 FDD Item 6
Ad / brand fund: 2% of gross sales brand fund, with the contractual right to increase to 4%; plus an optional/current ad-management fee of about $850/month and technology fees of about $550/month — 2025 FDD Item 6
Liquid capital required: $200,000 liquid — Sequel Brands beem franchise page, observed 2026-08-10 (a franchisor qualification, not an FDD item)

Net worth required: $700,000 net worth, plus a stated 680+ credit score — Sequel Brands beem franchise page, observed 2026-08-10
Term length: 10 years, with a renewal option (Entrepreneur franchise directory listing, read 2026-08-12)
Typical footprint: Approximately 1,330–1,710 sq ft holding approximately 6–8 saunas — 2024 FDD, per Franchise Chatter's 2024 FDD review (older franchisor; a separate 2023-era summary cited 1,300–1,800 sq ft with 8–10 suites). Not re-confirmed against the 2025/2026 FDD.
Multi-unit commitment: No minimum multi-unit commitment is stated. Area Development Agreements are available to qualified investors with tiered franchise-fee reductions — Sequel Brands beem franchise page, observed 2026-08-10
Territory model: Sequel Brands' franchise page (observed 2026-08-10) states exclusive geographic areas are granted and that Area Development Agreements carry tiered fee reductions. Third-party FDD summaries characterize the grant as a 'Designated Territory' with limited protection, with the franchisor reserving alternative channels (e-commerce, hotels, med-spas) inside the territory (FranchisePayback, 2026 FDD summary; ChainPortal, 2025 FDD summary, which states territory exclusivity is not clearly established). Verify the exact Item 12 language in the current FDD before relying on exclusivity.

Reported unit economics (FDD Item 19)

No annual AUV is published. The 2025 FDD Item 19 FPR covers only 4 studios over the 5 months 2024-10-01 to 2025-02-28: average monthly gross sales $43,400, median $41,928, range $28,837–$60,907; average 204 active members per studio as of 2025-02-28 (range 149–235); average 28 new members/month (range 16–38); average monthly attrition 12.4%. Do not annualize — the FPR does not present an annual figure. (Historical, prior franchisor: the 2024 FDD Item 19 reported one franchised studio at $785,540.66 of 2023 gross sales and two affiliate-owned studios averaging $617,398.31 in 2023 — a different franchisor entity and a 1–2 unit sample.)

Reported from public sources — named inline where the research records them — not verified against the primary FDD and not advice. Verify Items 5–7, 12 and 19 of the current FDD before relying on any figure. Primary economics source ↗

Research sources for this page (16)

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Franchise system

beem Light Sauna

Infrared sauna and light-therapy studio sessions in private suites.

Full-spectrum infrared sauna (near, mid, far)Red light therapyBlue light therapyGreen light therapyChromotherapy

verified locations (Praxium)

units claimed by brand (2026)

states

2021

founded

Signature offer

What makes beem Light Sauna different

Footprint

Two counts, side by side

The brand's own unit count and Praxium's verified-location count measure different things and are shown unreconciled.

verified locations

Praxium’s own count — locations we linked to this brand, one by one.

units claimed by the brand · as of 2026

2026 FDD Item 20 (65 franchised + 1 company/affiliate-owned), per FranchisePayback's FDD summary retrieved 2026-08-10 — https://www.franchisepayback.com/franchise/beem-light-sauna

Franchise availability Open — per the brand's own materials. A status, not an endorsement.

No international locations appear on the brand's own location directory (observed 2026-08-10); US-only as far as first-party sources show.

For members

What beem Light Sauna sells members

On the record

beem Light Sauna in the news

2023-12-04
Announced 12 new studios across Pennsylvania, New Jersey and New York; at the time 4 studios were open with ~200 in development and a stated target of 100 open by 2025. Cynthia May named as co-founder/President and Roger Martin as co-founder/CEO.
Source: Athletech News
2025-01-31
A new franchisor entity became the franchisor of the beem system and filed an 'initial' FDD, resetting the published economics (fee $65,000, royalty 8%, brand fund 2%) relative to the prior franchisor's 2023/2024 FDDs.
Source: ChainPortal FDD summary, 'beem Light Sauna (2025 Initial)'
2025-05-15
Sequel Brands publicly launched as a multi-brand fitness/wellness franchisor with beem Light Sauna in its portfolio alongside BODY20, iFlex Stretch Studios and Pilates Addiction; Ryan Junk named as CEO of Sequel Brands.
Source: Sequel Brands launch announcement (AccessNewswire / Yahoo Finance syndication)

In the directory

beem Light Sauna locations Praxium lists

47 of the 47 verified locations resolve to a listed US studio page across 19 states — the two counts differ because directory listings apply their own gates.

beem® Light Sauna - Fayetteville

Fayetteville, AR

5.0· 256 reviews

beem® Fayetteville offers infrared light and red light therapy sessions designed to optimize cellular energy and wellness, with flexible memberships and intro BOGO deals for first-time clients.

Infrared saunaRed light therapy

Website ↗

beem® Light Sauna

Brooklyn, NY

5.0· 164 reviews

Beem® Light Sauna offers infrared light and red light therapy sessions in Brooklyn's Park Slope neighborhood, providing rejuvenation and wellness treatments.

Infrared saunaRed light therapy

Website ↗

beem Light Sauna - Savage

Savage, MN

5.0· 160 reviews

beem Light Sauna in Savage offers full-spectrum infrared and red light therapy sessions with memberships and pay-per-session options to support health optimization.

Infrared sauna

Website ↗

beem Light Sauna - Briargate

Briargate Village · Colorado Springs, CO

5.0· 130 reviews

Infrared light sauna studio in Briargate, Colorado Springs offering private full-spectrum infrared sauna sessions with red light and chromotherapy.

Infrared saunaRed light therapy

Website ↗

beem® Light Sauna Kingwood

Kingwood, TX

5.0· 119 reviews

Beem® Kingwood offers infrared and red light therapy sessions in a modern wellness center, providing restorative light-based healing for cellular energy optimization.

Infrared saunaRed light therapy

Website ↗

beem® Light Sauna - Woodbury

Woodbury, MN

5.0· 114 reviews

Full-spectrum infrared and red light therapy studio offering specialized light therapy sessions to optimize cellular health and recovery.

Infrared saunaRed light therapy

Website ↗

ALARAZCACOFLGAKSMNNCNENJNYOHPASCTXUTVAThe brand’s own location list ↗

Brand details

Company

Founded: 2021
Founders: Cynthia May; Roger Martin
Parent company: Sequel Brands (portfolio also includes BODY20, iFlex Stretch Studios, Pilates Addiction, Ultimate Longevity Center, and MOVE). Sequel Brands announced its launch and portfolio, including beem, on 2025-05-15.

System

Ownership model: Franchise system

Franchisee support, as published

beem University: digital education plus in-person training and hands-on support (Sequel Brands franchise page, observed 2026-08-10)
Initial training reported as two weeks at a corporate location (VettedBiz FDD summary, retrieved 2026-08-10)
Site selection / real-estate assistance
Studio design guidelines and buildout standards
Integrated technology and member-management systems
Ongoing operational support from the Sequel Brands platform team
Approved-lender financing introductions (36–60 month terms) and an in-house equipment rental program

Visit beem Light Sauna ↗The brand’s franchise page ↗

The dossier

What it costs to open a beem Light Sauna

Terms tied to the 2025 disclosure cycle. Citations stay inline wherever the research recorded one.

Franchise fee: $65,000 — 2025 FDD Item 5
Initial investment — low end: $392,047 — 2025 FDD Item 7
Initial investment — high end: $666,947 — 2025 FDD Item 7
Royalty: 8% of gross sales — 2025 FDD Item 6
Ad / brand fund: 2% of gross sales brand fund, with the contractual right to increase to 4%; plus an optional/current ad-management fee of about $850/month and technology fees of about $550/month — 2025 FDD Item 6
Liquid capital required: $200,000 liquid — Sequel Brands beem franchise page, observed 2026-08-10 (a franchisor qualification, not an FDD item)

Net worth required: $700,000 net worth, plus a stated 680+ credit score — Sequel Brands beem franchise page, observed 2026-08-10
Term length: 10 years, with a renewal option (Entrepreneur franchise directory listing, read 2026-08-12)
Typical footprint: Approximately 1,330–1,710 sq ft holding approximately 6–8 saunas — 2024 FDD, per Franchise Chatter's 2024 FDD review (older franchisor; a separate 2023-era summary cited 1,300–1,800 sq ft with 8–10 suites). Not re-confirmed against the 2025/2026 FDD.
Multi-unit commitment: No minimum multi-unit commitment is stated. Area Development Agreements are available to qualified investors with tiered franchise-fee reductions — Sequel Brands beem franchise page, observed 2026-08-10
Territory model: Sequel Brands' franchise page (observed 2026-08-10) states exclusive geographic areas are granted and that Area Development Agreements carry tiered fee reductions. Third-party FDD summaries characterize the grant as a 'Designated Territory' with limited protection, with the franchisor reserving alternative channels (e-commerce, hotels, med-spas) inside the territory (FranchisePayback, 2026 FDD summary; ChainPortal, 2025 FDD summary, which states territory exclusivity is not clearly established). Verify the exact Item 12 language in the current FDD before relying on exclusivity.

Reported unit economics (FDD Item 19)

Research sources for this page (16)

Keep comparing

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