Franchise system

Pure Sweat Studios

When you feel good, life is good

Infrared saunaFloat therapyCold plungeContrast therapy

verified locations (Praxium)

units claimed by brand (2026)

states

2017

founded

Signature offer

What makes Pure Sweat Studios different

Three distinct franchise build formats rather than one fixed prototype — per the brand's franchise page (read 2026-08-10): "Three franchise business models: infrared sauna + Cold plunge, infrared sauna + float therapy, and infrared sauna + cold plunge + float therapy." That lets a franchisee scale capex and footprint to the site, and it is visible in the live estate: some studios carry float (Belle Meade, Washington DC, Woodland Hills, Park City, South Jordan) while others are sauna + cold plunge only (The Gulch, Winston-Salem). Operationally the brand is single-modality-private-suite, not a group-class or open-lounge format, and it standardizes on Sunlighten as its named exclusive sauna partner.

Pure Sweat Studios is a Nashville-founded, franchised recovery-studio brand offering private-suite infrared sauna, float therapy, cold plunge, and contrast sessions. Studios operate on a by-appointment private-suite model rather than group classes: standard infrared sauna sessions run 40–45 minutes in individual Sunlighten smart cabins with an in-cabin tablet, and float sessions run in private pods with pre- and post-float showers (per the brand's FAQs, read 2026-08-10). The company franchises under three defined build formats and provides its FDD on request to prospective franchisees via franchise@puresweatstudios.com. As of 2026-08-10 the brand's own site lists 10 open studios and 4 additional locations as coming soon.

Footprint

Two counts, side by side

The brand's own unit count and Praxium's verified-location count measure different things and are shown unreconciled.

verified locations

Praxium’s own count — locations we linked to this brand, one by one.

units claimed by the brand · as of 2026

2026-08-10 — Brand's own site, "Locations + Book" navigation on https://www.puresweatstudios.com/ read 2026-08-10: 10 open studios (Nashville 12 South, Nashville Belle Meade, Nashville The Gulch, Brentwood TN, Park City UT, Savannah GA, Washington DC Georgetown, Winston-Salem NC, Woodland Hills CA, South Jordan UT) plus 4 listed as coming soon (Pasadena CA, Austin TX, Strongsville OH, Leawood KS). Third-party corroboration: Mindbody customer story dated 2025-01-10 describes "10+" locations and a "national franchise" model. The corporate-owned vs franchised split within those 10 is not disclosed on any source I read.

Franchise availability Open — per the brand's own materials. A status, not an endorsement.

On the record

Pure Sweat Studios in the news

2024-03-28
Founder and CEO Candice Bruder named to 1851 Franchise's "2024's Top Women in Franchising" list — the brand's most substantive franchise-trade recognition; the piece covers leadership philosophy and contains no unit or investment figures.
Source: 1851 Franchise
2025-01-10
Mindbody published a customer story describing Pure Sweat Studios as a national franchise with 10+ locations running on Mindbody and ClassPass for Business, and stating that several locations generate roughly $5,000/month in incremental revenue through ClassPass. Treat the $5,000 as a vendor-published, brand-supplied figure, not an FDD Item 19 representation.
Source: Mindbody
2024-06-19
Founder/CEO interview confirming the brand was founded in 2017 in Nashville, that it operates as a franchise company running monthly training calls with franchisees, and that it then had studios across 10 states "and rapidly expanding."
Source: ChangeUp
2023-10
Savannah GA studio announced as that city's first infrared sauna and cold plunge studio, opening December 2023 — an example of the brand's first-mover market entry pattern in secondary metros.
Source: SavannahCEO
2023-12
Washington DC (Georgetown) studio announced as D.C.'s first infrared sauna with float therapy experience.
Source: PoPville
2018-08-07
Earliest located coverage of the brand's expansion beyond its original Nashville studio, reporting a Pure Sweat + Float Studio opening in Franklin, TN.
Source: The Tennessean

Brand details

Company

Founded: 2017
Headquarters: Nashville, TN
Founders: Candice Bruder

System

Ownership model: Franchise system
Equipment partners: Sunlighten

Franchisee support, as published

Franchise Disclosure Document supplied on request via franchise@puresweatstudios.com (brand franchise page, read 2026-08-10)
Choice of three franchise build formats: sauna + cold plunge, sauna + float, or sauna + cold plunge + float (brand franchise page, read 2026-08-10)
Ongoing monthly training calls with franchisees — founder/CEO Candice Bruder, ChangeUp interview, 2024-06-19: "monthly training calls with our franchisees"
Brand-standard technology stack: Mindbody booking/POS plus ClassPass for Business distribution (Mindbody customer story, 2025-01-10)
Brand-standard equipment specification: Sunlighten named as exclusive sauna partner across studios (brand infrared sauna page, read 2026-08-10)

Visit Pure Sweat Studios ↗The brand’s franchise page ↗

Research sources for this page (14)

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Franchise system

Pure Sweat Studios

When you feel good, life is good

Infrared saunaFloat therapyCold plungeContrast therapy

verified locations (Praxium)

units claimed by brand (2026)

states

2017

founded

Signature offer

What makes Pure Sweat Studios different

Footprint

Two counts, side by side

The brand's own unit count and Praxium's verified-location count measure different things and are shown unreconciled.

verified locations

Praxium’s own count — locations we linked to this brand, one by one.

units claimed by the brand · as of 2026

Franchise availability Open — per the brand's own materials. A status, not an endorsement.

On the record

Pure Sweat Studios in the news

2024-03-28
Founder and CEO Candice Bruder named to 1851 Franchise's "2024's Top Women in Franchising" list — the brand's most substantive franchise-trade recognition; the piece covers leadership philosophy and contains no unit or investment figures.
Source: 1851 Franchise
2025-01-10
Mindbody published a customer story describing Pure Sweat Studios as a national franchise with 10+ locations running on Mindbody and ClassPass for Business, and stating that several locations generate roughly $5,000/month in incremental revenue through ClassPass. Treat the $5,000 as a vendor-published, brand-supplied figure, not an FDD Item 19 representation.
Source: Mindbody
2024-06-19
Founder/CEO interview confirming the brand was founded in 2017 in Nashville, that it operates as a franchise company running monthly training calls with franchisees, and that it then had studios across 10 states "and rapidly expanding."
Source: ChangeUp
2023-10
Savannah GA studio announced as that city's first infrared sauna and cold plunge studio, opening December 2023 — an example of the brand's first-mover market entry pattern in secondary metros.
Source: SavannahCEO
2023-12
Washington DC (Georgetown) studio announced as D.C.'s first infrared sauna with float therapy experience.
Source: PoPville
2018-08-07
Earliest located coverage of the brand's expansion beyond its original Nashville studio, reporting a Pure Sweat + Float Studio opening in Franklin, TN.
Source: The Tennessean

In the directory

Pure Sweat Studios locations Praxium lists

10 of the 10 verified locations resolve to a listed US studio page across 6 states — the two counts differ because directory listings apply their own gates.

Pure Sweat Sauna Studio Savannah

Savannah, GA

5.0· 308 reviews

Pure Sweat Sauna Studio offers premium infrared sauna sessions and cold plunge therapy in private Sunlighten suites, using far, mid, and near-infrared wavelengths for detoxification, recovery, and wellness benefits.

Infrared saunaCold plunge

Website ↗

Pure Sweat + Float Studio, Belle Meade

Nashville, TN

5.0· 280 reviews

Pure Sweat + Float Studio Belle Meade offers infrared sauna, cold plunge, and float therapy in private suites with optional contrast therapy combining sauna and cold plunging for enhanced recovery and wellness.

Infrared saunaFloat therapyCold plunge

Website ↗

Pure Sweat Sauna Studio, 12 South

Nashville, TN

5.0· 197 reviews

Pure Sweat Studios is a wellness retreat offering infrared sauna, float therapy, cold plunging, and contrast therapy experiences to support health, healing, and community connection.

Infrared sauna

Website ↗

Pure Sweat Sauna Studio, The Gulch

Nashville, TN

5.0· 179 reviews

Infrared sauna and cold plunge wellness studio in Nashville's Gulch neighborhood offering private sauna sessions and contrast therapy.

Infrared saunaCold plungeContrast therapy

Website ↗

Pure Sweat + Float Studio, Park City

Park City, UT

5.0· 143 reviews

Pure Sweat + Float Studio in Park City offers full-spectrum infrared sauna and float therapy in private suites.

Infrared saunaFloat therapy

Website ↗

Pure Sweat + Float Studio, Woodland Hills

Woodland Hills, CA

5.0· 26 reviews

Pure Sweat + Float Studio offers infrared sauna, cold plunge, and float therapy in private cabin suites, featuring Sunlighten far-infrared technology and magnesium-rich Epsom salt float tanks with personalized sound and chromotherapy.

Infrared saunaFloat therapy

Website ↗

CADCGANCTNUT

Brand details

Company

Founded: 2017
Headquarters: Nashville, TN
Founders: Candice Bruder

System

Ownership model: Franchise system
Equipment partners: Sunlighten

Franchisee support, as published

Franchise Disclosure Document supplied on request via franchise@puresweatstudios.com (brand franchise page, read 2026-08-10)
Choice of three franchise build formats: sauna + cold plunge, sauna + float, or sauna + cold plunge + float (brand franchise page, read 2026-08-10)
Ongoing monthly training calls with franchisees — founder/CEO Candice Bruder, ChangeUp interview, 2024-06-19: "monthly training calls with our franchisees"
Brand-standard technology stack: Mindbody booking/POS plus ClassPass for Business distribution (Mindbody customer story, 2025-01-10)
Brand-standard equipment specification: Sunlighten named as exclusive sauna partner across studios (brand infrared sauna page, read 2026-08-10)

Visit Pure Sweat Studios ↗The brand’s franchise page ↗

Research sources for this page (14)

Keep comparing

Brands with overlapping modalities

Compare all studio brands →

Restore Hyper Wellness · 193 verified SWTHZ (SweatHouz) Contrast Therapy Studio · 92 verified Pause Studio · 23 verified iCRYO · 20 verified Icebox Cryotherapy · 16 verified PLUNJ · 15 verified