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Operator guide
A recovery studio's capacity is not a number of members and not a number of appointments. It is room-hours: usable rooms multiplied by the hours they are open, reduced by every minute spent resetting between users, and concentrated into the few hours a day when people actually want to come. Model it in that order and the schedule stops surprising you.
Ask an operator how full their studio is and the answer usually arrives as a feeling about evenings. That feeling is often correct and is never sufficient, because it cannot be used to decide whether to add a room, extend the hours, sell a corporate account, or accept a partnership that brings twelve people in at once. Those decisions need a capacity model; for a recovery studio it is simpler than it sounds, once the unit is right.
The unit is the room-hour. Not the appointment, not the member, not the square foot. A room, a chamber, a bed or a chair is available for a certain number of hours each day, and everything you sell is a slice of that availability. Member counts describe demand and tell you nothing about whether you can serve it. Two studios with identical membership rosters and different room counts are running different businesses with different ceilings.
Two things then reduce that raw number, and both are commonly left out. Turnover consumes room time that produces no revenue. And demand arrives concentrated, not spread, so most of your room-hours exist at times nobody wants them. A capacity model that ignores either one produces a confident overestimate, which is the specific error behind studios that add members faster than they can serve them and then wonder why the reviews turned.
Start with the count of independently bookable resources, and be strict about the word independently. Two saunas that share a changing area, a plunge that cannot run while the filtration cycle is on, or three compression chairs in one room that can only be attended as a group are not the number of resources they look like on a floor plan. Count what can genuinely be sold to unrelated people at the same time, which is often fewer units than the equipment list implies.
Multiply by the hours each resource is actually available, which is not the same as your open hours. Some equipment needs a warm-up or a cool-down at the start or end of the day. Shared-water modalities lose time to chemistry checks and to any circulation cycle you will not run with a member in the water. A room used for classes at fixed times is not available for individual bookings during those windows. Deduct all of it at the source instead of pretending it away and then wondering why the schedule never matches the model.
The result is your gross room-hours per day, per week, or per month, and it is the denominator for everything that follows. Compute it per modality, not for the studio as a whole, because a studio is rarely constrained in aggregate. It is constrained on one resource at one time of day, and an aggregate number hides exactly that.
Every session in a shared room has a second component: the time between one member leaving and the next one being able to start. Wipe-down and sanitation, linen, resetting controls, water chemistry on a plunge, a cool-down or reheat cycle on a heat modality, and the simple fact that the outgoing member is still getting dressed. None of that produces revenue and all of it consumes the room.
So the schedulable block is the session plus the turnover, and this is where most capacity models break. If a thirty-minute session sits in a room that needs fifteen minutes of reset before the next person can start, the room is occupied for forty-five minutes, not thirty. Modelling it as thirty overstates that room's capacity by half. Those numbers are illustrative, not measured, and your own session and reset times will differ by modality, but the arithmetic is the point: capacity is computed on the block, and the block always includes the tax.
Measure your own turnover rather than estimating it, and measure it at the busiest hour rather than at ten in the morning, because turnover under pressure with one person on the floor takes longer than turnover with time to spare. Time it repeatedly, use something close to the slow end of what you observe, and write the block length into the booking system as the actual slot rather than leaving staff to absorb the difference by rushing. A slot length that lies to the schedule produces a floor that runs late all evening and a member who waits in a lobby wondering why they booked a time.
The following inputs are illustrative and invented for arithmetic. They are not benchmarks, they are not observed anywhere, and the only part of this section worth copying is the sequence of operations.
Recovery demand is shaped by the working day. People come before work, at lunch in some markets, and in the two or three hours after the working day ends, and the after-work window is usually the largest by a wide margin. Weekend demand has its own shape, typically a long morning. The consequence is that a studio can be at a comfortable average and still turn people away every evening for a year.
Compute the peak separately and treat it as a distinct capacity question. Take your busiest recurring window, compute the room-hours available inside just that window, apply the same turnover deduction, and compare it against demand for that window, not against total demand. That comparison answers questions the daily average cannot: whether a new membership tier is sellable, whether a corporate account can be accommodated, and whether the next room you buy should be another unit of your busiest modality rather than a new modality entirely.
The rest of the day is a separate problem, and it is a demand problem, not a capacity one. Off-peak room-hours are inventory that expires unsold every day, and the standard moves against that are the ones that shift demand instead of adding supply: off-peak pricing or access tiers, corporate accounts scheduled deliberately into the daytime trough, partnerships with nearby employers or clinics whose people are free at those hours, and class formats placed where individual demand is thin. corporate-wellness-accounts-for-recovery-studios treats that as its central subject.
Utilisation is used room-hours divided by available room-hours, and every part of that expression is easy to compute generously. Three specific errors account for most of the overstatement, and all three are worth checking before you act on your own dashboard.
Once the model is right, several ordinary scheduling decisions turn out to be capacity decisions. They cost nothing in equipment and they are worth working through before any conversation about buying another room.
It is worth confirming that the resource you are modelling is the one that actually binds, because on many floors it is not. Shared infrastructure is a frequent culprit: changing rooms, showers, a single accessible restroom, or a lobby with four chairs will cap throughput below the room-hour ceiling, and the symptom is a schedule that is theoretically fine and a floor that feels chaotic. Water treatment capacity and the recovery time of a heat source can do the same, since a plunge that cannot hold temperature under back-to-back use is not the resource its spec sheet describes.
Staffing is the other common binding constraint, and it interacts with the room model rather than sitting beside it. Every additional concurrent session adds greeting, screening, turnover and safety obligations, and at some point the marginal session requires a second person on the floor. That is a step change, not a smooth cost, so the profitable capacity moves are the ones that fit under the existing coverage. staffing-a-recovery-studio works that arithmetic from the labor side.
Work out which one binds by watching where the queue forms, not by reasoning about it. If the rooms are full and nobody is waiting, the rooms bind. If the rooms are not full and the lobby is, something shared is binding. If everything is fine except that staff are visibly behind, the constraint is coverage, and adding equipment will make it worse.
A capacity model is a snapshot of a floor plan, and it goes stale the moment anything about the menu changes. A new modality with a different session length changes the block arithmetic. A membership tier that encourages higher frequency changes peak demand without changing the room count. A class format converts individual room-hours into scheduled ones. Recompute after each of these rather than carrying forward a number that was accurate under a previous configuration.
Recompute against attendance, too, not against bookings, and against the peak window, not the day. The pair of numbers worth tracking over time is peak-window utilisation and revenue per available room-hour, both computed from your own records. The second one is what actually tells you whether a modality is earning its floor space, because a resource can be busy and still be the wrong thing to have in that room. What sessions and entry-level memberships are listed at across our own directory is counted below from the listings themselves, and that is the anchor to compare your own revenue per room-hour against, since the price side of that ratio is the part an operator most often sets by intuition.
The two guides that sit either side of this one are worth reading with the model in hand: choosing-your-modality-mix works throughput per hour and capital per station as a portfolio decision, and sauna-throughput-and-turnover works the same arithmetic in detail for the heat modalities, where session length and cool-down interact in ways that surprise people who planned a floor around square footage alone.
First-party data
Every figure below is counted from the listings Praxium publishes, at the moment this page was built — a sample of this directory, not a survey of the recovery market and not a Praxium outcome. Follow any line through to the records and count for yourself.
Listed starting session price
$5–$350
Median $30 — half the listings that publish a starting price sit below it.
Observed across 416 Praxium studio listings that publish a starting session price · as of 2 Sept 2026
Read the listingsEntry-level monthly membership
$18–$10,000/mo
Median $109/mo, taking each listing's lowest published tier. Free-text pricing that describes the wider market rather than the studio's own rates contributes nothing.
Observed across 874 Praxium studio listings that state a monthly membership rate outright · as of 2 Sept 2026
Read the listingsFor studio operators
Get listed on Praxium and turn your menu into goal-based protocols your team runs every shift — built on the modalities you already offer.
Questions
Count independently bookable resources, meaning units that can be sold to unrelated people at the same time, and multiply by the hours each is genuinely available after warm-up, shutdown, cleaning cycles and class blocks. That gives gross room-hours. Then divide by the schedulable block, which is the session length plus the turnover time between users, to get sessions per period. Do this per modality rather than for the studio as a whole, and repeat it for your peak window separately, since that is the number that binds.
It reduces it directly, because the room is occupied for the session plus the reset. If a session runs thirty minutes and the room needs fifteen minutes of reset before the next person can begin, the schedulable block is forty-five minutes and modelling it as thirty overstates that room's capacity by half. Those figures are illustrative; measure your own reset time at your busiest hour, when it takes longest, and write the real block into the booking system as the slot length rather than expecting staff to absorb the gap.
There is no published benchmark for this category worth borrowing, and a figure offered without a sample behind it should be treated as invented. What is useful is your own number computed correctly and tracked over time: used room-hours divided by available room-hours, measured on attendance instead of bookings, and computed for the peak window separately from the daily average. A studio can sit at a comfortable average and still turn people away every evening, which is the situation the peak calculation exposes and the average hides.
Work the peak as its own capacity problem. Compute room-hours available inside the busiest recurring window, apply the turnover deduction, and compare that against demand for that window. Then act on the levers that cost nothing: an automatic waitlist so peak cancellations resell themselves, staggered start times so shared showers and changing rooms do not bottleneck, first visits kept out of the peak, and off-peak pricing, classes or corporate accounts that move demand into the daytime trough instead of adding supply.
Answer it from the peak, not the daily average. If your busiest window is at its ceiling while off-peak room-hours go unsold, the constraint is concentration, and adding hours at the edges adds inventory nobody wants while raising coverage cost. Another unit of the modality that is full at peak addresses the actual shortage. Before either, confirm the room is what binds: if the lobby, the changing rooms or the staffing coverage is the real limit, more equipment makes the floor worse rather than larger.
Long enough to contain the session and the turnover it requires, since the room is unavailable for both. Setting the slot to the session length alone makes the schedule run late through the evening and pushes the last booking past closing time.
Every figure below is counted from the listings Praxium publishes, at the moment this page was built — a sample of this directory, not a survey of the recovery market and not a Praxium outcome. Follow any line through to the records and count for yourself.
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